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Building an audience, email marketing, your community, keywords & more.
How booking job deposits as 'income' can lead to big headaches down the road.
San Francisco-based Luminalt's August Goers shares 11 years of lessons learned: customer experience, team collaboration, maintaining a 75% referral rate, and more.
The basics of lead tracking, web search, reviews, website optimization, and more with EnergyCircle's Chris Williams.
In this first official Lookback episode, the team chats with Chad Waits from Net Zero about market uncertainty due to local and national regulations.
Industry analyst Paula Mints and CEO Boaz Soifer share their thoughts on the latest round of Suniva Section 201 trade case recommendations. [Podcast w/ transcript]
Boaz and Tom chat about the maturing solar industry and finally define the metaphysics of Quality. (At least in terms of customer relationships.)
Solar contractor Jim Jenal shares his thoughts on how to build and keep customer trust during the buying process and beyond.
Boaz and Tom dig deeper into Boaz's popular trade case article.
In this follow-up to the SPI panel, "Getting out of the Race to the Bottom", Tom and Pam get Barry Cinnamon's take on contractor "pain points".
Ideas and solutions to help contractors escape the trap of competing solely on price.
Given a 30-60 day inventory backlog, what can a solar contractor do to mitigate their risk?
From prototype to distribution with Sustainable Technologies' second generation flexible roof-mount system.
Smart homes, the AC Module, solar going mainstream, Suniva, and more, with Enphase's Raghu Belur
Boaz's thoughts on the Suniva trade case, maturing as an industry, getting more efficient, and what makes BayWa r.e. different
The solar software conversation no one wants to have, but everyone needs.
Marketing in an Emerging, Yet Saturated Space
Tackling the Big 'M', Part I: Mission, Vision, and More with Matthew Hirsch
Solar r.e.view chats with GRID Alternatives about bringing the solar revolution to everyone
Consultative installers, consumption monitoring, the future of MLPE, and more, with Trina's Georg Bettenhauser
Solar r.e.view is produced by BayWa r.e. Solar Systems.