The Lookback, Episode 2: August in November
In each episode, The Lookback team asks a solar contractor to "look back" at how they used to face certain challenges and what they do now. Features stories, tips, and lessons, from contractors across the solar industry. Hosted by Solar r.e.view editor Tom Miller and industry consultant Pam Cargill.
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Episode description: August Goers is the COO of Luminalt, San Francisco's leading solar installer. August looks back to Luminalt's launch in 2004 and shares 11-years of lessons learned: team collaboration, trust and delegation, maintaining a 75% referral rate, and more.
Quotes from the Pod
August Goers on...
“80% of it is about picking up the phone and listening.”
“We realized we need to keep our geography pretty close to home.”
Marketing in the early days
“We started a lot of grassroots stuff. We had booths at [GoSolarSF] events.”
“We would stop in when we saw a home being remodeled and give them our card.”
“We record every time we have a conversation [in Salesforce].”
“If it’s not a really clear closeout process—once you have two, three, or five people involved—someone will drop the ball."
Marketing (for a company that has no marketing department)
“We did some Luminalt branded rain gear. Rain gear that’s bright and reflective and everyone’s proud to wear.”
What he would tell his 2005 self
“It’s not going to be easy, but it's going to be rewarding. And stick with it.”
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How booking job deposits as 'income' can lead to big headaches down the road.
San Francisco-based Luminalt's August Goers shares 11 years of lessons learned: customer experience, team collaboration, maintaining a 75% referral rate, and more.
The basics of lead tracking, web search, reviews, website optimization, and more with EnergyCircle's Chris Williams.
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Solar contractor Jim Jenal shares his thoughts on how to build and keep customer trust during the buying process and beyond.
Boaz and Tom dig deeper into Boaz's popular trade case article.
In this follow-up to the SPI panel, "Getting out of the Race to the Bottom", Tom and Pam get Barry Cinnamon's take on contractor "pain points".
Ideas and solutions to help contractors escape the trap of competing solely on price.